![]() We send materials out with a good sense of where they go next, what is next. "All materials are seen as nutrients, everything is food," says McDonough. It is one of the most difficult certifications to achieve, taking into account a broad range of criteria all adding up to a net zero deleterious effect on the planet's resources. It's called Cradle to Cradle, and it's a recognised certification on a growing number of products the world over. Or, if it is organic material, why then aren't we using it to nourish our soils, to be returned to the earth to enrich the 'biosphere'? The end goal is, of course, no waste. Why can't every single material we use to build things be designed for a life beyond its original purpose? Why can't it be recycled endlessly into the same or other products - something which he calls the 'technosphere'. When William McDonough thinks, he thinks big. ![]() William McDonough is a leading light in creating not just architecture, but entire systems of non-toxic, no-waste production. ![]()
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